The benefit of cloud services should be seen from a holistic perspective – BTwinBooks is helping companies change; become more efficient as well as effective while riding the wave of digital change.


  • Affordable, swift way to respond to changing trends in the industry


  • Affordable means to acquiring agility, flexibility, efficiency & scale


  • No need to fork out money to invest on proprietary technology


  • Allow publishers to dedicate IT efforts to more strategic actions


  • Help curb fixed costs (tech investment; human resources)


  • Scalability – increase / decrease service in sync with business growth


  • Allow publishers to explore and enter into new markets (scalability & cost control)


  • Possibility to set up private server space – mirror customer requirements


  • Benefit from constant investment on platform & service


  • Access a global market via all-encompassing, global technology


  • Make use of a safe way to diversify and explore new business models


  • Educate customers to use digital tools


  • Allow product teams to fine tune their offering by accessing real-time user information


  • Keep readers connected, up-to-date and engaged


  • Interoperability


  • Inexpensive means to enhance socialisation around lists and particular titles


Based on https://www.weforum.org/agenda/2016/10/how-businesses-can-take-advantage-of-the-cloud